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	<title>Yacht Charter Worldwide &#187; Florida Yacht Brokers&#8217; Association</title>
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	<description>Great value sailing holidays with a wide range of charter yachts available in the world\&#039;s best cruising destinations, from Europe, the Mediterranean, Pacific Northwest and the Caribbean to the South Pacific and Southeast Asia.</description>
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		<title>FYBA Honors Broker Ann Landry</title>
		<link>http://www.yachtworldcharters.com/2010/02/fyba-honors-broker-ann-landry/</link>
		<comments>http://www.yachtworldcharters.com/2010/02/fyba-honors-broker-ann-landry/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:22:36 +0000</pubDate>
		<dc:creator>Kim Kavin</dc:creator>
				<category><![CDATA[Charter brokers]]></category>
		<category><![CDATA[Yacht Charter]]></category>
		<category><![CDATA[Ann Landry]]></category>
		<category><![CDATA[Charter Broker of the Year]]></category>
		<category><![CDATA[Florida Yacht Brokers' Association]]></category>
		<category><![CDATA[Northrop and Johnson]]></category>

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		<description><![CDATA[An award-winning broker discusses the evolving role of retail charter brokers.]]></description>
			<content:encoded><![CDATA[<p><img src="http://charterwave.com/images/stories/ann-landry-fyba.jpg" border="0" alt="Ann Landry 2009 FYBA award" hspace="10" vspace="10" width="350" align="right" />On Friday night, the Florida Yacht Brokers Association presented Ann Landry of Northrop and Johnson with its Charter Broker of the Year Award for 2009. That&#8217;s Landry displaying her plaque in the photograph at right, sitting alongside Charter Marketing Director Terry Hines of International Yacht Collection.</p>
<p>As luck would have it, Landry and I had chatted just a few days before the FYBA announcement. Among the things we discussed is the evolving role of retail charter brokers as the global recession continues to upend long-established yacht-booking practices.</p>
<p>By her estimation, what was once a seller&#8217;s market is now a buyer&#8217;s market, and charter brokers need to know not only about the best yachts and crew, but also about how to negotiate prices effectively.</p>
<p>&#8220;There have always been clients who wanted to negotiate rates, but it was not something you could do on a charter of less than three weeks,&#8221; she told me. &#8220;Yacht owners would not do it. Now, they’ll negotiate on a weeklong charter or less.</p>
<p>&#8220;A good broker has to have different skills now, in terms of being able to effectively negotiate. I need to have a feeling for what a week aboard a boat is actually worth. The clients are determining the boat’s worth, with the broker negotiating on their behalf, as opposed to the owners setting the price.&#8221;</p>
<p>Interesting stuff from a longtime charter broker who, as the FYBA award shows, is at the top of her game.</p>
<p>The full text of my interview with Landry <a href="http://charterwave.com/in-depth-interviews/charter-brokers/427-ann-landry.html" target="_blank">is available here</a>. And of course, my warmest congratulations to her on winning the FYBA award.</p>
<p><strong><img class="alignleft size-full wp-image-26562" src="http://features.boats.com/boat-content/files/2009/11/kim_kavin-headshot.jpg" alt="kim_kavin-headshot" width="50" height="46" />Editor&#8217;s Note: </strong> Kim Kavin is an award-winning writer, editor and photographer who specializes in marine travel. She is the author of six books including <em>Dream Cruises: The Insider’s Guide to Private Yacht Vacations</em>, is editor of the online yacht vacation magazine <a href="http://www.CharterWave.com" target="_blank"><em>www.CharterWave.com</em></a>, and writes the blog at <a href="http://www.BrokerageBoss.com" target="_blank"><em>www.BrokerageBoss.com</em></a>.</p>
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