YACHTWORLDCHARTERS.COM RELAUNCHES WEBSITE
Improved website focuses on destinations
Norfolk, VA - (May 14, 2012) –YachtWorldCharters.com, a Boats Group business and the global marketplace for both the yacht charter industry and individual yacht charterer alike, announced today the relaunch of its website.
The website has been completely redesigned and rebuilt to create an enhanced user experience for those interested in chartering a yacht anywhere in the world. The site, formerly boat-focused, is now destination-focused to provide the user with relevant content and research tools to find the best destination and yacht for an extraordinary charter vacation. This change of focus is important because most people start with the thought, “Let’s charter a boat in (someplace warm),” rather than “Let’s charter a (specific kind of yacht).”
Information and photographs of destinations, boats and opportunities will be continually added by industry experts, including Kim Kavin, Zuzana Prochazka, Neil Rabinowitz, Nick Crang, John Burnham and Carol Cronin. This content, together with the improved site structure, will provide vastly improved search engine optimization (SEO) capabilities that will result in more exposure for charter operators.
When making the announcement, Sean Fawcett, director of new business development, said, “I am particularly pleased with the re-launch of YachtWorldCharters.com because it represents a vast improvement over the previous site. It also builds a solid foundation in the evolution of what will continue to be an engaging, informative and dynamic tool for anyone interested in chartering a yacht. As the first new launch of 2012, it shows a commitment by Boats Group to continually provide improved tools and resources for both the marine industry and the consumer.”
Future development plans include a social community component which will allow consumers to share their experiences and engage with each other, as well as improved management tools for charter operators, agents and brokers.
About YachtWorld Charters
YachtWorld Charters, a division of Boats Group, is a single global marketplace for both the yacht charter industry and individual yacht charterer alike. The destination-focused website allows users to research and explore a wide range of content and activities to help them create their ideal charter vacation. Charter brokers, central agents, fleet managers, charter companies and advertisers can gain optimal exposure with the sleek site design and enhanced user experience. For more information, visit www.yachtworldcharters.com.
About Boats Group
Boats Group is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – www.boats.com, www.yachtworld.com and www.boattrader.com. Boats Group is a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.
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